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In 2020Shanghai Weilong Biotechnology started operation. The construction of the manufacturing facility of Xinglin Foods commenced.
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In 2019Set up 22 marketing areas, and established an omni-channel sales and distribution network by integrating our online and offline resources. The manufacturing facility of Weidao Foods was completed and put into production, achieving greatly improved automation level and production capacity.
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In 2017Carried out rapid expansion of production capacity. Implemented the world leading SAP information management system. Set up self-operated online stores on JD.com to further enhance online sales.
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From 2015 to 2016Implemented a series of brand and marketing strategies to improve brand image.
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From 2010 to 2015Introduced celebrity endorsement for our products to enhance brand awareness. Carried out expansion of production capacity for seasoned flour products and bean-based products. Introduced stretch film wrapping machine and other automation equipments to streamline the production process. Established self-operated online stores on Tmall, one of the major e-commerce platforms in China, to achieve online brand promotion.
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From 2006 to 2010The second plant of Ping Ping Foods began construction. Weilong Big Latiao (大面筋) and Mini Latiao (小面筋) snacks were introduced to the market.
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In 2004Ping Ping Foods was established and we moved to Luohe Industrial Park.
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In 2003Applied for the trademark of Wei Long.
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In 2001The founders Mr. LIU Weiping and Mr. LIU Fuping started the business in Luohe City. Created our first Latiao (辣条) snack.